Introduction to Google DFP

In this series, we'll guide you through optimizing revenue for your website with Google DoubleClick for Publishers (DFP). It's complicated, so we'll try to keep it simple.

Posts in this series

Introduction to Google DFP Small Business
In this series, we'll guide you through optimizing revenue for your website with Google DoubleClick for Publishers (DFP). It's complicated, so we'll try to...
Jeff Reifman
1 Jul 2015
Code
Introduction to Google DFP: Beginning Ad Integration With Your Website
Now that you understand the basics of Google DFP, it's time to set up our inventory, create ad units and integrate the code to activate advertising on our...
Jeff Reifman
8 Jul 2015
Code
Introduction to Google DFP: Using Placements
Learn how to organize your ads into groups which will help attract new advertisers and simplify the ordering process.
Jeff Reifman
18 Nov 2015
Code
Introduction to Google DFP: Placing an Order
As our series continues, learn how to place orders for advertisers that you're selling directly to and see how ridiculously complex DFP can be for beginners.
Jeff Reifman
12 Jan 2016
Code
Introduction to Google DFP: Debugging Ad Delivery
Verifying ad placement with DFP can be incredibly difficult, even mind-boggling. Here's how to use the publisher console to debug orders and line items for...
Jeff Reifman
26 Jan 2016
Code
Introduction to Google DFP: Using House Ads
Set up your internal house ads for direct revenue and pressure Google Ad Sense for increased CPM rates. Learn to map affiliate programs into your house ad...
Jeff Reifman
11 Apr 2016
Code
Introduction to Google DFP: Using Queries and Reports
Now that your ads have been running and a bit of cash is rolling in, you and your clients can use reports to see what's working and what's not.
Jeff Reifman
18 Apr 2016
Code