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ThemeForest Updates - TechCrunch, Competition, WordPress Book + Stats!

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It's been three weeks since we launched ThemeForest our marketplace for Web Templates & WordPress Themes and a lot has happened! Since NETTUTS is sort of the unofficial blog of ThemeForest, I thought I'd write up some updates here.


Since we started Envato some two and a half years ago, I've always hoped we'd get featured on the super popular (and my favourite) blog TechCrunch. And on Saturday morning I was reallllllly pleased to wake up to find that ThemeForest had got us there! The traffic isn't huge (about 1000 visitors) but it's a great boost for our little company, and lends us some credibility.

WordPress Book

9 months ago, I started work on an ebook - How To Be a Rockstar WordPress Designer - and recently with the help of NETTUTS contributor Harley Alexander, the book is finally complete. I'm editing the last two chapters now and then as a very special promotion we're going to offer it completely, totally freely via ThemeForest. All you will need to do is be an "author" on the site (which takes just a few minutes).

We're hoping it will encourage more people to try out authoring themes. The book is 9 chapters long, includes 3 WordPress themes and is pretty extensive. After the two weeks of promotion it's going to be on sale for $29. Naturally we'll announce the book giveaway right here on NETTUTS!

File Numbers and Sales

So far we have 110 Web Templates, just under 40 WordPress Themes, 8 Joomla themes and a handful of miscellaneous themes for PHPBB, Vanilla and other CMSes.

Our highest selling file is Our Community by Kai Loon which has sold $1800 worth - not bad when the site's only just launched! Of this the author has taken a third of that with a long tail of income still to come and exclusivity %'s kicking in.

It's early days yet, but Kai Loon's is not the only file selling really strongly. Visit the Popular Files page to see some of the others. Here are a couple of my favourites:

7 Days left to Author and Win $1800

Our ThemeForest Launch competition has just 7 days to go, and the leaderboard is wide open. So if you've got a few days with not much work on, perhaps now is the time to build a little portfolio of items!

More Marketing :-)

In case you hadn't guessed, I'm in charge of marketing ThemeForest, and I'll be working hard to push the site out there. In October watch out for a huge $50,000 giveaway, the WordPress book, some NETTUTS theme tutorials, as well as lots of regular promotion like advertising.

Looking for something to help kick start your next project?
Envato Market has a range of items for sale to help get you started.