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iPhone App Entrepreneur: Coming Soon!


If you haven't come across it before, AppStorm is another site in the Envato network dedicated to Mac, iPhone, and Web applications. I'm really excited to let you know that David Appleyard from AppStorm is about to publish a book entitled iPhone App Entrepreneur. I was fortunate enough to preview a pre-publication copy of his work, and I highly recommend it to anyone interested in creating a successful iPhone application business. It will provide you with many helpful insights into spotting a great market opportunity, getting the most from the App Store, making smart decisions about development, crafting a stunning interface, and promoting your app successfully.

David has conducted a series of interviews with some phenomenally successful iPhone developers that have kindly shared their expertise, and also completed a fascinating survey of over 1,000 iPhone users and developers. The survey insights alone are well worth reading this book!

Read on to find out more, and discover how you can sign up in advance for a voucher that will give you 25% off the purchase price when it goes on sale.

Read the Foreword

The iTunes App Store launched on July 10th, 2008 to much fanfare and drama. Opening up a marketplace for software developers to target the iPhone, iPod touch and iPad, it has rocketed to success over the past two years. At the time of writing, over three billion applications have been downloaded.

The potential for success has proven to be phenomenal. Developers have the ability to easily reach millions of users through a central marketplace, and many are leveraging that opportunity to make thousands of dollars every day.

Unfortunately, despite the occasional success story, the fact remains that becoming an overnight App Store phenomenon is difficult. Many developers struggle to achieve great success with their application, and it’s a tough market to succeed in. If you’re wanting to strike it big as an app entrepreneur, it isn’t enough just to have a decent idea and some programming knowledge.

This book won’t give you a killer idea, nor will it teach you the ins and outs of programming for the iPhone. What it will do is provide you with all the knowledge and technique you need to spot a great opportunity, get the most from the App Store, make smart decisions about development, craft a stunning interface, and promote your app successfully.

Drawing on survey responses from over 1,000 iPhone users, and in-depth insight from a handful of incredibly talented iPhone developers, this guide will equip you with everything you need to successfully become an app entrepreneur.

Good luck, and I hope you enjoy the journey!

David Appleyard
AppStorm Editor

Book Contents

Here's what you can expect from the book. I'll be going into a little bit more detail about each chapter in my announcement post next week:

  • Foreword
  • Chapter 1 - Meet The Developers
  • Chapter 2 - Perfecting a Killer Idea
  • Chapter 3 - The App Store
  • Chapter 4 - Making a Development Decision
  • Chapter 5 - The Importance of Simple, Sexy Interface Design
  • Chapter 6 - Learning to Keep it Simple and Iterate
  • Chapter 7 - Pricing Your App Right
  • Chapter 8 - The Perfect Promotion Mix
  • Chapter 9 - Useful Resources
  • Chapter 10 - One Piece of Advice
  • Chapter 11 - The iPhone Developer Survey
  • Chapter 12 - The iPhone User Survey

Get Your 25% Discount (and a Free Book)!

If you're interested in the book, you can sign up to receive a 25% discount off the purchase price (meaning you'll be able to bag a copy for just $15) when the book is launched. Just sign up to The Rockin' List to be notified when the book goes on sale, and it will include your discount code too!

By signing up, you'll also receive a free copy of the awesome Rockstar Personal Branding, written by our very own Skellie. Well worth a read!

Signing up takes about five seconds. Which means you save $1 per second. It's a little bit of a no-brainer, right?

Stay Tuned!

A note from David:

This book was something of a labour of love, and I'm really proud of the finished product. I hope you'll enjoy reading as much as I enjoyed writing it, and we'll be sure to let you all know when it goes on sale. Stay tuned, and don't forget to secure your discount in advance!

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