What Is White-Label Branding?
Your local supermarket chain has its own supermarket brand products it offers to its customers. These supermarket brand products are cheaper compared to the same product sold under a fancy brand name. Does this mean that the supermarket manufactures its own products?
Not at all. The products are manufactured by third parties contracted by the supermarket chain to produce products under the supermarket brand name. The supermarket chain gives the impression that it has manufactured the products.
This is called white-label branding. It is a worldwide phenomenon. And it is not limited to supermarket chains. All industries and sectors practice it.
Think of big electronics manufacturers and the retailers of your favorite desktops, laptops, mobile phones, and so on. They too put their brands, logos, and serial numbers on white-label products.
White-label branding is not restricted to physical products. It is widely practiced in digital products too.
In this article I'll explain how white-label branding works in WordPress, and then I will explore some white-label branding plugins for WordPress that are available on CodeCanyon.
WordPress sites can have a cookie-cutter appearance recognizable by many—the content management side especially. You can customize the appearance of the back-end to reflect your clients’ brands by using white-label branding plugins.
How Does White Label Branding Work for WordPress?
Here is how white-label branding works for digital products: you buy white-label digital products and services, put your brand name on them, and resell them as your own.
But white-label branding for WordPress works differently.
How White-Label Branding Works for WordPress Developers
As a developer, you have many clients. This means you have to create their websites—to reflect their unique brands. Coding a new WordPress website from scratch every time you have a new project is costly both in time and money.
Turnkey WordPress websites offer a simple solution. You can use the same website template—both front-end and back-end—for different clients. You only need to customize the website to reflect the specific identity of each client.
This involves adding the brand name, logo, and specific graphics and content that identify and differentiate each client. It means removing the standard logo, graphics, and information that come with WordPress and personalizing the website with clients’ content.
Most of the time, what customers see when they visit a website is the front-end. This is the public image that represents the company.
But there is more to a website than the front-end. There is the back-end with the dashboard that customers don’t get to see.
People who run the website use the back-end every day. They want to manage their own content, inventory, images, and so on. They do this using the dashboard. Every time they log in to the back-end, they want to see their brand reflected and not the cookie-cutter WordPress logo and messages.
Using White-Label Branding Can Help Your Reputation as a Developer
Imagine if every time clients log into the back-end they are greeted by the same standard WordPress dashboard message and WordPress logo. They wonder, "Why am I not greeted by my own brand name? My own logo? My own messaging?"
This is where using turnkey websites can reflect badly on you to your customers and ruin your reputation. If don’t do it right, your clients will end up feeling you took them for their money and gave them a standard template you use with every client.
Full customization of both the front-end and the back-end of the WordPress website is important because it is a total reflection of the client’s business, not only for their customers who only see the front-end but also for the business owners and employees who have to work with back-end tools. This kind of user experience and satisfaction reflects well on you as a developer.
How White-Label Branding Is Done
White label branding can be done manually or by using plugins.
The manual process involves making changes to your WordPress theme's PHP code by inserting snippets of code to perform the following tasks:
- replacing WordPress logos with the client’s logo
- replacing standard login images with the client’s image
- replacing the header
- customizing the admin menu
- replacing footer text like Powered by WordPress with your own wording
If you have no coding knowledge or little coding experience, then manually white labeling is overwhelming. The same applies to experienced developers who are pressed for time.
Of course, you don’t have to do all that manually. There are plugins you can use to do white labeling.
What Do White-Label Branding Plugins Do?
- They give you the ability to control and transform the appearance of the back-end.
- They help you customize the back-end of your WordPress without coding.
- They come with extensive documentation that helps you do the customization by yourself.
You can completely transform the look of the dashboard, admin menu, logo, header, the width of the logo, the footer logo, and the login form, as well as replacing standard WordPress messages with customized messages that reflect clients’ brands.
White-Label Branding Plugins on CodeCanyon
On CodeCanyon you will find white-label branding plugins that will help you customize your clients’ WordPress back-end to reflect their brands.
White Label Branding for Multisite lets you control the branding of the main site and all sub-sites in a network of websites powered by WordPress Multisite.
It also allows you to:
- give each sub-site the ability to do their own branding and customize their menus for the editor role
- customize the menus and logos on each sub-site in your WordPress Multisite Network
- replace the WordPress logo from the log-in screen and dashboard with your own identity or even your client’s
- add custom dashboard meta box viewable only to editors or all users with your own welcome message or help
User bruceakinson says:
Amazing features, worked perfectly for what I needed it to do.
With the White Label Branding plugin, you have the ultimate tool for customizing the WordPress admin and login screen.
It allows you to take full control over branding in the WordPress admin by:
- customizing your login screen, menus, and logos
- changing the color scheme of the entire admin section
- creating your own advanced login templates
- creating new user roles and assigning capabilities
Not only that, but you can decide who has access to what features by hiding elements for other administrators.
You can even create a fake administrator account! This is useful if you want to give your clients “admin” access, but still limit what they have access to. The real administrator will also be hidden from the user list. This way, a client with the “fake” administrator account will never know that they don’t have full access to all features.
User kops says:
The ultimate white label tool - fantastic.
White Label Login makes it easy to customize the default WordPress login.
It provides the following UI styles for login:
- slide login
- push login
- modal login
In addition, you can:
- customize emails for registration and reset password
- customize login and logout redirects by user role
- insert dynamic login and logout links in the WordPress menu
- insert dynamic buttons in your content with shortcodes
- rewrite rules for wp-admin.php and wp-login.php
- create social login support for logins using Facebook, Twitter, Google+, LinkedIn, and Microsoft Live
Also included in its list of dynamic features is a visual CSS editor for customizing colors and fonts for each screen. The plugin supports 600+ Google Fonts.
User naftas says:
Very flexible plugin. Gives very good possibilities for the website developer for fine tuning of all login features.
WPAlter completely changes the style of the WordPress admin panel to your desired color theme.
Using this plugin, you can:
- remove the WordPress text and logo
- create custom login themes and add a custom logo for login and admin pages
- hide, rename, and rearrange admin menu items
- hide admin menu items based on user roles
You can also white-label emails.
WPAlter is tested for compatibility with popular plugins: Visual Composer, WP Super Cache, WP Total Cache, Contact Form 7, and WooCommerce.
User WPBlueLabel has this to say:
Great plugin. Allows tons of customisation that really enhances the WordPress Dashboard experience. Thanks a lot.
This multisite-compatible white-label branding WordPress theme comes with:
- 100 elegant themes and gives you an option to create your own custom theme
- 20+ custom dashboard widgets for site and visitor statistics
- LTR and RTL modes so can be used for any language
In terms of white-label branding of the WordPress back-end, you can easily:
- rearrange menu and submenu items
- change menu icons
- enable or disable menu and submenu items
It also comes with a fully customizable login screen.
User thesourcep says:
Works awesome straight out of the box. Great default layouts and options and support is second to none. Awesome job—thank you!
6. Legacy Admin
Legacy Admin is an advanced, feature-rich white-label WordPress admin theme.
It comes with the following:
- 20 elegant themes fully customizable
- fully customizable beautiful login screen theme
- admin menu management
Here is what Legacy Admin allows you to do in terms of white-label branding:
- customize the admin top bar (all links and CSS Styles)
- customize the footer
- customize the login section
- customize the admin look and feel to represent your branding needs
- customize the admin menu
- add a custom logo and favicon for the admin panel
It is translation-compatible with RTL and LTR modes that can be used to support any language.
Finally, Legacy Admin is also multisite-compatible, so it’s easy to install and ready to use on a multisite network.
Absolutely amazing. It transforms the WordPress admin drastically, making it pop. Love it.
7. Slate Pro
Say goodbye to the run-of-the-mill WordPress. With Slate Pro, you can:
- reimagine WordPress with a clean and simplified design
- change or remove all WordPress branding
- customize brand clients’ admins with custom colors and a custom login screen
Your clients don’t even have to know that you’re using WordPress! Also, Slate Pro is multisite-compatible, so you can control the look of all sub-sites.
User ATingle says:
An A1 plugin, oozes class—very, very impressed. Major props to the designers.
WPShapere is a very popular back-end customization plugin on CodeCanyon. It’s a very light plugin, easy to install, and easy to customize.
Here is what you can do with this powerful plugin:
- remove the WordPress logo from the admin bar
- upload your own logo to the login page and admin bar
- customize the login page design
- customize the admin theme with 16 built-in themes to kick-start your project
- remove the WordPress default dashboard widgets
- add your own content widgets and RSS widgets
- customize the admin bar links
- add your custom logo, text content, or links in the footer
- create user access restrictions
User ChazzLayne says:
The perfect back-end customization suite, it's the missing piece that WordPress should have given developers from the start!
9. Ultra Admin
Ultra Admin is a combination theme and white-label branding plugin that helps you design a WordPress site for your clients with your own company branding.
It comes with 30 built-in theme templates. You can customize the admin menu, top bar, buttons, content boxes, typography, forms, text and background colors, logo, and so on.
Ultra Admin's white-label branding features will help you transform the back-end by:
- rearranging menu and submenu items
- changing menu icons
- controlling the top bar links
- customizing the footer
- setting plugin access permissions
- customing the login page
User Eight7Teen says:
This is by far the most full-featured WP admin white label plugin available. It is incredibly well built and the developer seems eager to solve any issues you may run into. Definitely recommend!
Here's one more plugin that isn't specifically a white-label branding plugin, but could be useful for any white-label branding project.
Menu by User Role gives you complete control over the menus in your WordPress-powered website. You have the ability to:
- create a public menu
- create a menu for logged-in users
- create a separate menu for each user role defined in your website
In addition, you can create a custom navigation menu, which can be used instead of the default menu. In order to use this feature, it must be registered in the theme’s functions.php file.
You can easily add pages, posts, categories, and custom links to the menu. And you can even create multi-level menus with just a few clicks and organize them by drag and drop.
This plugin can be used together with White Label Branding for WordPress.
User deezeeweb says:
Works really well - with every theme and user plugin I've used.
These are some white-label branding plugins that caught my eye. You can find more plugins on CodeCanyon.
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