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Marketing

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    Marketing
    How to Price Your App: Free or PaidDi7fc preview image@2x
    In this article, I'll talk about the different business models of mobile applications and which one is the right choice for you.Read More…
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    Marketing
    Video Spotlight: Am I Ready to Build an App?Video review2
    Are you thinking about building a business around mobile development? This talk by Outware Mobile Director Danny Gorog is an insightful look at the many challenges of surviving in the App Store ecosystem.Read More…
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    Marketing
    Mobile Marketing: The Three Pillars of a Successful AppMarketing quicktip preview
    If your idea of success is creating a solid product and taking user data to continue the evolution of that product, then this article is for you! Since 2008 I've been involved in the iOS ecosystem. I've spent countless hours reading books and studying successful companies and apps. Below is the most important information I've gathered during my studies.Read More…
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    Marketing
    10 Free Ways to Market Your App!App marketing preview
    Most people think that successful mobile apps get magically downloaded millions of times within days of launching. Think again! Just like any other business, website, or idea, you need to have a solid marketing plan to promote your awesome new mobile app if you want it to be downloaded. Unfortunately, most people also seem to spend every last dime they have on developing their app, and are unfortunately left with a very small marketing budget. This is the exact reason why I've compiled a list of tips to help you kick start your marketing campaign on the cheap!Read More…
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    Marketing
    7 Great Templates to Promote Your App OnlinePreview
    In last week's article, I wrote briefly about the importance of maintaining a strong online web presence to help promote your mobile applications, and I also showed you seven examples of mobile app promotional pages done well. This week, I'll followup on that article by showing you seven HTML/CSS templates you can either download for free or purchase in order to promote your own applications!Read More…
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    Marketing
    7 Great App Promo WebsitesMarketing apps preview
    A strong web presence can make a significant contribution to a successful mobile app launch. For iPhone applications, iTunes provides a description of your application and screenshots. It also provides a website link, and the site you list will say a lot about the development company or individual behind the app. Making a custom landing page will also help you drive sales from other marketing methods, such as search engine traffic or paid advertising. In this article, we will explore 7 great examples of how successful iPhone developers and development companies are using websites to promote their mobile applications. Next week, we will followup with another article showing website templates available for you to quickly create your own promotional sites!Read More…
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    Marketing
    9 Mobile Advertising ServicesAdvertising preview
    Interested in releasing a mobile application and turning a profit with advertising? This post will introduce you to a number of different mobile advertising services and provide a brief description of each.Read More…
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    Marketing
    7 Solutions for Tracking Mobile AnalyticsMobile analytic preview
    Need a way to track metrics for your mobile applications? Interested in how often your users are opening your app over time? This post will introduce you to a number of different mobile analytics solutions and provide a brief description of each. Read More…
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    Marketing
    App Marketing Quick Tip: Beating the Odds and Winning the iPhone LotteryBillion apps
    We've all seen the story on Gizmodo, TechCrunch or some other blog: developer creates iPhone app, makes $300,000 in six weeks, and quits his day job. These stories are the ones that have driven many developers into the modern day gold rush: iPhone app development. With so many apps competing for the attention of the platforms users, developers are now creating apps and crossing their fingers. Their goal? To make it into the Top 100, where millions of users will see their app for free, and they can soon ride the waves of cash that will surely come in.Read More…
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